The main premise of content marketing is the publishing and sharing of compelling content that has value, in order to acquire and retain customers.
Content is one of the most powerful tools in the marketing world today and many companies already use content marketing to drive new visitors to their website.
An effective strategy involves consistently creating and curating relevant content with the intention of changing or enhancing consumer behaviour. The focus is to communicate with your customers and prospects to build a trusting relationship. This is a form of non-interruption marketing, where you deliver key informative content that educates and engages your audience, which if executed correctly, will result in winning their business and loyalty.
Blogging is one of the most valuable tools available to engage with your customer base and 82% of marketers who blog see positive ROI for their inbound marketing.1
Marketing Pace can help you increase your audience, enhance your brand reputation and advise you on your best format, be it a blog, a white paper or a how-to-guide. We can work with you to develop a compelling narrative to nurture leads which will turn prospects into customers and customers into advocates.
- Content Strategy
- Building An Audience – though subscription
- Content Development
- Customer Engagement Programmes
- Inbound Marketing
- Life-Cycle Marketing
1HubSpot's 6th Annual Report on Inbound Marketing and Selling - www.stateofinbound.com