Planning is fundamental to a successful marketing event. The planning phase should include: budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers, arranging decor, event security, catering and emergency plans. All these aspects should be defined before actually launching the event.
The event management aspect covers the creative, technical and logistical elements. This includes the overall event design, brand building, marketing and communication strategy, audio-visual production, scriptwriting, logistics, budgeting, negotiation and client service. The actual event coordinating is generally assigned to a dedicated project manager.
Marketing Pace can provide advice and assistance with your event planning or be an integrated part of your event management team.
- Event Planning
- Event Marketing
- Event Management
- Event Coordinating
- Event Evaluation and Reporting