Practical marketing for founders in growth mode.
The buying power of Gen X is often overlooked by brands. Women in their 40s and 50s not only out-earn but also out-spend their younger counterparts, purchasing not just for themselves but often also for their families. However, 87% of menopausal women feel ignored by brands.
Traditional engagement metrics like likes and comments are falling flat—Facebook interactions are down 80%, TikTok engagement has halved, and Instagram’s average engagement rate is a mere 0.43%. Yet, this doesn’t mean your audience isn’t watching; it just means they’re consuming content differently.
User Generated Content (UGC) is transforming the way brands connect with their audiences. It provides an authentic glimpse into how real customers interact with your business, making it a powerful tool for building trust and engagement.
Instagram’s latest grid update is driving designers and perfectionists mad – and I totally get it. As a social media consultant at Marketing Pace, I’ve never obsessed over creating the perfect grid. My focus is always on sharing valuable content rather than meticulously crafting every post. Yet, for those who love flawless layouts, these constant changes can feel like a real headache.
From brand consistency to engagement growth, we’ve been able to help the International Churchill Society thrive on social media platforms like Instagram, LinkedIn, Facebook and Twitter, all while maintaining a cohesive strategy. Here’s how we achieved it.
As we move forward into 2025, it’s tempting to jump headfirst into setting ambitious marketing and business goals. However, before crafting resolutions, taking a moment for gratitude and reflection can transform this process into a meaningful, authentic exercise.
Discover how Marketing Pace promoted the International Churchill Conference hosted at stunning London venues such as the National Gallery, Lancaster House and Dartmouth House. Services included strategic event marketing, social media engagement, and content creation to boost brand visibility.
Discover marketing strategies for fitness brands. Learn how to boost visibility, grow your community, & increase engagement with tips from Marketing Pace.
Here’s how Marketing Pace helped charity Footprints Baby Loss enhance their marketing strategy, website design, and social media presence.
Discover how personal branding for businesses can drive success. Learn to build trust, authority, and engagement across LinkedIn, Facebook, and Instagram.
Marketing Pace provides practical marketing for founders in growth mode. Clear strategy, steady social, and dependable delivery to help you increase brand awareness, grow the right audience, or move a specific project or event forward. Based in Chislehurst, working UK-wide.
The buying power of Gen X is often overlooked by brands. Women in their 40s and 50s not only out-earn but also out-spend their younger counterparts, purchasing not just for themselves but often also for their families. However, 87% of menopausal women feel ignored by brands.
Traditional engagement metrics like likes and comments are falling flat—Facebook interactions are down 80%, TikTok engagement has halved, and Instagram’s average engagement rate is a mere 0.43%. Yet, this doesn’t mean your audience isn’t watching; it just means they’re consuming content differently.