Why the competition should be your friend, not your enemy.
Picture this scenario: your business is ticking along quite happily when, all of a sudden, a rival company appears on the scene, offering a similar product or service to you. It is normal to feel threatened by their sudden presence – instinctive even. After all, your audience and customer base is also their audience and customer base, right? ......READ MORE.
How to market yourself when you hate being in the spotlight
You’ve finished! Your book, your website, your product, your shop.
After all the hard work it’s done! But now it’s time to start marketing. You need to get people to come into your new shop, buy your product, read your book, or attend your workshop. You need to find your perfect audience or clients. It’s time to self-promote. ......READ MORE.
How To Use Awareness Days To Create Social Media Content
There are so many awareness days to choose from but how do you decide which ones are relevant for your business? How do you create topical and appropriate content that promotes your unique brand across social media? ......READ MORE.
Ten ways to support a small business besides clicking ‘Like’
It has been a tough year and lots of small businesses are struggling; some simply will not survive. Others, however, have been able to use opportunities thrown up by COVID-19 to launch new ventures, either through choice or necessity......READ MORE.